- A pattern company founded by Ebenezer Butterick (American) in 1863. Initially, he manufactured patterns for men's shirts and childrenswear, and added women's patterns by 1866. Butterick is credited with being the first pattern producer to offer patterns in a full range of sizes; up until this time, patterns were sold as one size only. In 1867, he incorporated the company as Butterick & Co., and four years later boasted sales of four million patterns. His first patterns were made of stiff paper; however, once Mme. Demorest began selling soft tissue patterns in envelopes in 1872, Butterick followed. In 1916, Butterick included sewing and layout instructions (the Deltor) and was producing its own magazine, The Delineator. The home sewing market remained strong until the 1960s. Several factors impacted the change: more women went to work as opposed to staying at home, clothing styles began to change at an increasing pace, and, as more manufacturing moved offshore, clothing prices fell. Suddenly, clothes were more affordable and consumers were more attracted to purchasing now rather than waiting to sew. In 1961, Butterick acquired Vogue Patterns and continued to work under its own signature. In 2001, McCall's Pattern Company bought Butterick and Vogue.
Historical Dictionary of the Fashion Industry. Francesca Sterlacci and Joanne Arbuckle.
Look at other dictionaries:
Butterick, Ebenezer — ▪ American manufacturer born May 29, 1826, Sterling, Mass., U.S. died March 31, 1903, Brooklyn, N.Y. American manufacturer who is regarded as the inventor of standardized paper patterns for clothing (1859), first sold in Sterling in 1863.… … Universalium
Ebenezer Butterick — (29 May 1826 ndash; 31 March 1903) was an American tailor, inventor, manufacturer, and fashion business executive, born in Sterling, Massachusetts. Regarded as the inventor, together with his wife Ellen Augusta Pollard Butterick, of tissue paper… … Wikipedia
Vogue patterns — The Condé Nast company established a home sewing paper pattern company in 1932 under the name Vogue Patterns. From 1932 to 1947, it offered Hollywood patterns appealing to home sewers who wanted to dress like their favorite movie stars; in… … Historical Dictionary of the Fashion Industry
Demorest patterns — A pattern company that sold patterns to the home sewer in 1850. This was the beginning of fashion transcending the social classes. The talented home sewer with a creative eye could now design and construct clothing with the look and quality of … Historical Dictionary of the Fashion Industry
Russell H. Tandy — (1893 ?) was an American illustrator, best known for his cover art for early editions of the Nancy Drew and Hardy Boys series.Tandy was a friend of Edward Stratemeyer, whose syndicate created several series of books for young readers. When… … Wikipedia
Pattern (sewing) — In sewing and fashion design, a pattern is an original garment from which other garments of a similar style are copied, or the paper or cardboard templates from which the parts of a garment are traced onto fabric before cutting out and assembling … Wikipedia
Pattern — A pattern is a two dimensional diagram of a garment drafted by a patternmaker that is subsequently cut and sewn in fabric. The history of patternmaking can be traced as far back as the thirteenth century with the introduction of form fitting… … Historical Dictionary of the Fashion Industry
Ellen Louise Demorest — (nee Curtis) (1825 1898) was a US fashion arbiter. She was a successful milliner who widely credited for inventing mass produced tissue paper dressmaking patterns. With her husband, William Jennings Demorest, she established a company to sell the … Wikipedia
New American Poetry, 1945-1960, The — Donald Allen, ed. (1960) This landmark anthology, edited by Donald M(erriam) Allen (1912–2004), introduced Beat poets and other avant garde post–World War II poets to a wide reading audience on its publication by Grove Press in 1960. It… … Encyclopedia of Beat Literature
The Delineator — (subtitled A Journal of Fashion, Culture, and Fine Arts ) was an American women s magazine that was published from 1873 until 1937. It was published by the Butterick Publishing Company. At the turn of the century, it had become the premier women… … Wikipedia